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Media Production Center Reopens, Featuring State of the Art Equipment and Facilities

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Media Production Center 2020

Students doing cutting-edge work in audio, video, and photo editing now have the newest and best facilities and equipment to do their work. The newly renovated Media Production Center (MPC) at 麻豆传媒鈥檚 School of Communication (SOC) held its grand reopening on January 21.听

The construction, which began in May 2019, aimed to renovate necessary spaces already existing in the MPC and to create space for new, state-of-the-art facilities. These improved spaces increase opportunities for hands-on learning and also allow the SOC to offer a new Bachelor of Arts in Photography program in conjunction with the College of Arts and Sciences (CAS).

Several existing MPC facilities were completely renovated and are better than ever. Those spaces include one classroom, four editing suites, a 16mm editing suite, a Black Box studio, and an expansion of the equipment room known as 鈥淭he Cage.鈥

MPC ribbon cutting 2020
(L to R) CAS Dean Peter Starr, SOC Dean Laura DeNardis, SOC Professor Leena Jayaswal, and AU Provost Daniel Meyers cut the ribbon at the official re-opening of MPC.

Various new spaces were created to facilitate advanced audio and video editing. They include a new state-of-the-art audio suite and classroom, ADR (Automated Dialogue Replacement) and foley studio and control room, and a makeup and costume dressing room. These will allow students to work alone or in small groups to record projects or polish them to a professional level. The advanced equipment permits students to further explore sophisticated options for video and audio editing in a space oriented to SOC and its programs of study.

The newly renovated building also boasts exceptional facilities for photo editing and photography instruction: a new film processing lab, a darkroom, an advanced digital photo lab, a framing and mounting room, and faculty and staff offices. Professor Shaun Schroth, manager of photographic services at 麻豆传媒, is especially excited about these spaces. 鈥淥ne of the most exciting aspects of the new space is that all of the lab spaces...are designed to be able to conduct demonstrations in a much more comfortable environment.鈥澨

Some classroom space was lost to make room for the new facilities. Schroth continued, 鈥淏asically, where we lost some space, we gained much needed space. I鈥檓 really looking forward to teaching in all of them.鈥澨

New lab in the media production center
The new photo lab.

Previously, the photo lab and facilities were housed in a corner of the Mary Graydon Center building, 听SOC鈥檚 former home. They were disconnected from the other facilities, needed technological and physical updates, and were inadequate to support the new photography major. Furthermore, a new television studio, the Media Innovation Lab, built in the 2014 McKinley renovation, allows the Black Box studio to instead be used for photography, film and Game Lab 鈥 another CAS/SOC collaboration 鈥 productions. Now the MPC can serve multiple students and multiple interests.听

The new space is especially important to students majoring in the new SOC/CAS photography program. Professor Leena Jayaswal, co-director of the new BA program, remembered visiting the MPC as a student, and remarked on how important it was to give students a dedicated space to produce high-quality work. These facility investments will support the new program, ensuring that students have the ability to study without impediment. Students can now pursue the full development of ideas, from inception to delivery.

Overall, the space will allow students to delve deeper into a number of subjects of study that all build upon the next. Gil Johnson, technical assistant specialist, remarked that, 鈥渇ilm and photo students can get funky in here, and push the limits of creativity.鈥 He added, 鈥淎ll of the resources are in the right place and all of the right people are at your fingertips and in-house. It鈥檚 just a matter of what you want to do.鈥澨

The Media Production Center will create a home for students to learn and flourish creatively for years to come. A full list of available facilities is listed, here.