Keith Scully Adjunct Instructor Office of Graduate & Professional Studies Faculty
- Degrees
- MBA/MS Georgetown University
Economics, B.A. Marietta College - Bio
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Divergent global thinking (the ability to connect seemingly unrelated information and ideas); convergent action (the ability to execute on plans and create something tangible); and influential communication (the ability to share knowledge in a coherent, compelling way).
CEO - Managing Director of Strategic-Noise Group, helps the world’s most iconic brands like Nike, Starbucks, and Microsoft use digital branding and non-traditional marketing strategies to drive innovative businesses, win new customers, and keep the customers they have earned. An award-winning international subject matter expert, and graduate school lecturer in strategic marketing, leadership, economics, ethics, and sales analytics. Additional recent executive assignments with Surrogate CEO consultants.
Executive Summary: leader in strategic global business development, problem-solving, digital/traditional marketing, creative branding, social media, licensing/sponsorship negotiations, merchandising, events management, merchandising, product development, eCommerce, and internal/external relationship building.
Accomplishments: Consistent dramatic businesses expansion, organization alignments, new product launch, team development, creative marketing, merchandising, international events/media branding positioning, eCommerce expansion, and licensing/sponsorship's contracting.
Senior Executive Positions: Nike, Reebok, Fila, Burberry, Cutter&Buck, Tommy Hilfiger, and Blue Rhino.
Consultancies: Nike, Under Armour, US Olympic Committee, New Balance, US Lacrosse, USTA/USOpen, Spartan Race, Hart Skis, A&F, Lands’ End, Eddie Bauer, Microsoft, Starbucks, multiple marketing agencies...
Graduate Professor/Subject Matter Expert for business leadership, global strategic marketing, economics, and analytic sales at Georgetown University and Josoor Institute, Qatar University (World Cup 2022). Published multiple global sports marketing, technology, sponsorship, and leadership case studies.
Contact:
Keith.scully1@gmail.com / 1.443.255.7800
www.linkedin.com/in/keithscully1
- For the Media
- To request an interview for a news story, call AU Communications at 202-885-5950 or submit a request.
Teaching
Fall 2024
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PROF-670 Cost Assessment/Program Eval
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SAM-610 Sports Anlt/Mktg/Consumer Eng