Senior Professorial Lecturer

You are here: �鶹��ý Kogod School of Business Faculty Sarah Mady

Degrees: Ph.D., Old Dominion University
MBA, Old Dominion University
BSBA, Alexandria University, Egypt
Bio: Sarah Mady is senior professorial lecturer in the Kogod School of Business at �鶹��ý.
Dr. Mady’s research and teaching interests are in the areas of multinationals' adaptations to international environmental factors such as animosity, consumer acculturation, intercultural accommodations, ethics, and targeted marketing, with an emphasis on the service sector. Dr. Mady has published in the Journal of International Marketing, International Marketing Review, Journal of Services Marketing, Journal of the Association for Consumer Research. Journal of Business and Industrial Marketing, Journal of Personal Selling & Sales Management, and Journal of Euromarketing. She is an active member of the the �鶹��ý Marketing Association and its Marketing and Public Policy annual conference.
Dr. Mady teaches a plethora of graduate and undergraduate courses including Purpose of Business, Marketing and Business for Communication, International Marketing, and Cultural Environment of International Business. She also teaches Services Marketing in the M.S. Marketing program and has taught the International Dimensions in Management course at the graduate level. Additionally, she leads several online MBA immersion courses with an international experiential travel component. In 2023, Dr. Mady received the Outstanding Service to the University Community Award.

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